IDEO – design thinking process – in the good old days…

This video is a beautiful demonstration of the design thinking process in product design. The IDEO team received a challenge to design ‘the shopping cart or the future’ (mind you, it was quite some time ago…).

Even though this video is from quite some time ago, core aspects of ‘designerly thinking’ are right there – focusing on the customer, getting to the heart of the problem by looking at it through different lenses, being optimistic about the possibility to solve the challenge, thinking creatively and practically together.

Enjoy!

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