Notes from: The A-Z of visual ideas – How to solve any creative brief

This beautiful book by John Ingledew aims to ‘brainjack’ readers and lead them to a world of inspiration. Ideas emerge when you look at a challenge from different perspectives, and these a-z concepts help in finding them.

Some of my favorite quotes are:

“What are ideas? An idea is a sudden mental picturing of possibility – the realization that there is a possible way of doing something.”

“Imagination is the part of the mind where ideas are sparked and received, to transform inspiration into something new.”

“Other languages and cultures also have terms for fresh and exciting ideas…. Italy… ‘third horizon thinking’ and in France they have ‘jumped from one river bank to another’ while in China… ‘ideas that jump out of the frame’… Brazil… ‘from the magician’s top hat’.”

“It is necessary to hold two seemingly opposing requirements in the mind at precisely the same time.”

“Philosopher John Dewey said ‘A problem well stated is half-solved’.”

“Creativity should be like child’s play – truly pleasurable.”

“Ideas often solidify when we are not actively thinking.”

Another interesting element the book recommends, is to use a list of random questions to generate new ideas. Josh Harrison has a very nice interface that leads to a random question every time you click on it. You can also download an App in certain countries.

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